Do you have the curiosity to know about digital marketing in Nepal consisting of its scope, job opportunities & future career?
Then you have come up to the right place!
This blog will make your doubts clear regarding digital marketing & similarly it will also provide valuable knowledge on how to become a successful digital marketer in Nepal.
According to statistics, the number of digital marketers increased by 35% in 2021 as compared to 2020. Similarly, as the year passes the number will rise surely.
Today’s era is the era of a digitized world. Day by day digital marketing popularity is growing rapidly. If we visualize after the covid-19 the use of the internet & technology has been grown so quickly.
During the tough time of covid, many tech companies and e-commerical stores from Nepal were making profits because they were already being digitized.
Many companies have started their journey of marketing from physical to digital to expand their reach & engagement with fewer resources in a minimum time period. Digital marketing ensures better career options for both beginner & experienced professionals.
There are lots of different marketing opportunities & career options that have opened. Thus without any doubt, we can say the scope of digital marketing in Nepal is going to expand much deeper.
Scope & job opportunities of digital marketing in Nepal
There are lots of demanded jobs for digital marketing in Nepal. Some of the demanded skills are:
- SEO Manager
- Content Writer
- Social Media Manager
- Email Marketing
- Influencer Marketing
1) SEO Manager:
SEO is one of the important digital marketing factors which is responsible to rank the webpage in the SERP (search engine result page).
SEO Manager’s role includes – Managing website content, Making SEO Strategies, Website monitoring, Keyword research, Creating natural backlinks, Competitor Analysis, and Website audit.
SEO Manager salary starts with their skills but common salaries found in Nepal is starting from NRS. 20000 to 100000.
2) Content Writer:
In digital marketing, Content is King. Writing SEO-optimized articles make beneficial for visitors due to their search intent. Normally content writer’s salary begins with Nrs. 15000 to 70000 in Nepal.
3) Social Media Manager:
Social Media Managers are responsible for interacting with the public by implementing the social media platforms such as Facebook, Instagram, Twitter, etc.
The salary of a Social Media Manager ranges from NRS. 20000 to 70000
4) Email Marketing:
Email Marketing focuses on building email lists, creating emails & developing communication with potential customers or clients.
5) Influencer Marketing:
Influencer Marketing is the way of marketing in which there is the involvement of influential personalities or celebrities to promote the services of the business in different platforms.
Future Carrer of Digital Marketing in Nepal
There has lots of scopes & bright careers in digital marketing in Nepal after covid but to be eligible for the company the candidates must have some skills so that they can get hired & provide some potential value to the company.
There can be the following opportunities in digital marketing in the current & future scenarios too :
- Start your own Marketing Agency
- Become a professional Blogger
- Starting Freelancing Services
- Dropshipping business
- Content Marketer
- SEO Specialist
- Earning with Affiliate Marketing & Adsense
How to learn Digital Marketing in Nepal?
To learn digital marketing you must focus on both theory & practical knowledge of digital marketing. Here is the step-by-step process to learn Digital Marketing in Nepal.
1) Start creating your own Blog :
When you create your own blog you can know different technical terms like domain, hosting, SE0, Social media marketing, WordPress, etc.
Talking to my own scenario I personally learned digital marketing by creating my own blog.
Initially, things will be overwhelming but don’t give up starting phase is always difficult to keep on focusing on your goal.
2)Get Enroll in Digital Marketing Courses:
When you get enrolled in well-structured courses you will get to know the complete roadmap so that it will be easier to start your journey.
You need to select any one course & start your practical knowledge on your own blog.
3) Make habit of Reading Blogs :
When you create the habit of reading blogs the content ideas will get generated in your mind. You must consume more & more to produce a better result so try to read the blogs.
Apart from this reading books, and blogs will enhance your English proficiency if you are from a non-native English Speaking Country.
4) Do Internship:
If you know basic to intermediate knowledge of digital marketing the most important phase is now you must do an internship. Even if it is unpaid you must go for it.
Doing an internship will help you to enhance your skills & you will be more clear about the online marketing ecosystem, which will help you in getting hands-on experience
5) Start Freelancing:
When you are doing an internship you can have more experience so now you can start searching the clients or simply you can do freelancing on different platforms such as Upwork, Fiverr, etc
Best Digital Marketing Course In Nepal
To start the journey of digital marketing you must need a clear & concise roadmap. So, in my personal experience to start at the entry level you can take the course from one of the reputed marketing agencies Orka Socials course which is available on the youtube channel named Rambabu Thapa.
In this channel, you can learn SEO workflow including on-page, off-page & Local SEO.
Hence if you have completed this course I would personally recommend another youtube channel titled as Learn to Earn with GA. just visit this channel & find a playlist that will be enough for you to provide a job/internship.
This channel is covering Complete SEO fundamentals from Zero to intermediate level, writing SEO-optimized articles, Covering Local SEO, etc
Frequently Asked Questions ( FAQ )
1) What is digital marketing?
Digital Marketing is the procedure of doing marketing by the use of electronic devices. Such as smartphones, tablets, & computers.
Digital marketing focuses on search engine optimization, social media management, copywriting & content writing, etc.
2) Can Digital marketing really help my business?
Definitely, Digital marketing will play a crucial role to boost your business with a minimal amount of money & time.
3) Do I need my own website to learn digital marketing?
yes, you must have your own website to start your career in digital marketing.
4) What is SEO?
SEO stands for search engine optimization it is the process of ranking the website in the SERP organically.
Search engines consider more than 200 ranking factors to rank a website on the search engine results page.
5) What is robots.txt?
robots.txt is a small file that indicates the google crawls or not to crawl the specific pages of the website.
Summarizing the article we have covered the topics related to digital marketing, Scope & Job opportunities future career, and the step-as-step process of learning digital marketing in Nepal.
Hope you guys enjoyed reading this article.
If You have any queries regarding these topics please let us know by commenting below we will respond to your query as soon as possible